The Sole Purpose Of SEO
SEO is the process of ensuring your website can be found and located in the vast void of space known as the internet.
Without SEO, your website will get lost in the internet space, so your potential customers searching for a business like yours won’t find you.
That’s not good…
That’s money you are leaving on the table for your competition to take.
So you need SEO to get your share of the internet traffic pie.
But here’s the kicker…
To get traffic to your site, you’ll need to do a lot of SEO work on your website by optimizing it to get found by search engines like Google.
You’ll need to stay on top of many things such as:
- Keeping up to speed with changes in search engine algorithms.
- Checking on and competing with other websites in your industry.
- Creating high-quality content for your website that will rank for key search terms.
- Ensuring your website is optimized for mobile devices.
- Measuring the effectiveness of your SEO efforts and monitoring the results.
Thats a lot of work. There’s no getting around it, SEO requires a lot of hard consistent work on your part.
So What Else Will You Need To Do To Rank Using SEO?
On top of everything else, you’ll also need to:
Conduct keyword research to find relevant keywords and phrases to target for your website’s content – then write content based on those keywords so your customers who are searching for the solution your business offers can find you.
You’ll need to ensure all of your website’s titles and descriptions include your targeted keywords – so you need to make sure your website is structured in a certain way behind the scenes for it to get found by your potential customers
Monitor the performance of your website using tools like Google Search Console and Analytics to identify and fix issues that might affect your website ranking
Use alt tags on all of your images so the search engines can ‘see’ your pictures and find them
Use internal linking to other pages on your website to help search engines understand the structure of your website content
Make sure your website loads quickly, as site load speed will have a bearing on your site ranking – aka how high up on the search page your website appears
Use header tags (H1, H2, H3 etc.) in all of the right places to ensure search engines understand the hierarchy of your content
SEO is a challenging task
It’s a lot of work, but at the end of the day, SEO will get you more visitors and in return you will make more sales.
So if you don’t perform SEO on your website, you won’t get that all-important rank juice for Google, Bing, Duck Duck Go and all the major search engines.
Remember, you are competing with other players in your industry, and those players are fighting with you for the same customers.
So you need to recognise the power of SEO if you want to get ahead of your competition.
If you want to generate more website visitors and make more sales, you need to accept the challenge and the opportunity that SEO presents to you.
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So why delay?
Contact Us Today For Your Free SEO Strategy Call and begin your journey to getting more customers to your website.