In this article, we’ll take a deep dive and show you how to add keywords to your Google Business Profile.
If you’re a small business owner looking to get more visibility online, optimizing your Google Business Profile (GBP) (formerly known as Google My Business (GMB) listing is a great place to start.
Adding relevant keywords to your Google Business Profile can improve your chances of appearing in local search results when people are looking for a business like yours.
This post will cover everything you need to know about adding keywords to your Google Business Profile listing, including why it’s essential, where to add them, and some best practices to follow.
Why Adding Keywords To Your Google Business Profile Listing Is Important
Adding relevant keywords to your Google Business Profile listing is important because it helps Google understand your business.
When someone searches for a particular keyword or phrase related to your business, Google will use the information in your Google Business Profile listing to determine whether your business matches that search query.
For example…
If you’re a bakery in New York City, adding keywords like “bakery,” “cupcakes,” and “custom cakes” to your Google Business Profile listing can help you show up in local search results when people in your area are searching for those types of businesses.
Where To Add Keywords In Your Google Business Profile Listing
You can add keywords to your Google Business Profile listing in several places to improve your visibility in local search results.
Here are some of the most critical areas to focus on:
Business Name:
Your business name is one of the most important places to add keywords, as it’s one of the first things people will see when they come across your listing.
However, it’s important to note that Google has strict guidelines around how you can and can’t use keywords in your business name.
According to Google’s guidelines, you should only include your actual business name in the name field and avoid adding unnecessary information like location or descriptions.
Business Description:
Your business description is another important place to add keywords. Use this section to describe what your business does, your products or services, and any unique selling points that set you apart from the competition.
Be sure to include relevant keywords naturally throughout your description, but don’t stuff it with keywords just to rank higher in search results.
Categories:
Categories help Google understand the type of business you are and can also help you show up in more specific search results.
Select the most relevant categories for your business, and consider adding additional categories if they’re available and applicable to your business.
Services:
If your business offers specific services, you can add them to your Google Business Profile listing to help potential customers find you.
Use this section to list out the services you offer, and consider adding relevant keywords to each service description to improve your visibility in search results.
Products:
Similar to services, you can also add products to your Google Business Profile listing if your business offers them.
Use this section to list out the products you sell, and consider adding relevant keywords to each product description to improve your visibility in search results.
Best Practices For Adding Keywords To Your Google Business Profile Listing
When adding keywords to your Google Business Profile listing, it’s essential to follow some best practices to ensure you’re optimizing your listing correctly.
Here are some tips to keep in mind:
Focus On Relevance:
When selecting keywords to add to your Google Business Profile listing, ensure they’re relevant to your business and your products or services.
Don’t try to rank for keywords that aren’t relevant to your business, as this can hurt your visibility in search results and confuse potential customers.
Use Natural Language:
When adding keywords to your Google Business Profile listing, use natural language that makes sense to humans.
Don’t stuff your listing with keywords or use awkward phrasing just to rank higher in search results.
Be Consistent:
Make sure the information in your Google Business Profile listing is consistent with the information on your website and other online profiles.
This includes your business name, address, phone number, and other important details.
Inconsistent information can confuse Google and hurt your visibility in search results.
Don't Overdo It:
While adding keywords to your Google Business Profile listing can help improve your visibility in local search results, it’s important not to overdo it.
Google’s algorithms are smart enough to recognise when businesses are trying to game the system by stuffing their listings with keywords, and this can actually hurt your visibility in search results.
Keep Your Listing Up-To-Date:
Make sure to regularly update your Google Business Profile listing with new products, services, or other information.
This can help improve your visibility in search results and ensure potential customers have accurate and up-to-date information about your business.
Incorporating The Latest Data and Information On Adding Keywords To Google Business Profile
As more and more people use voice search to find local businesses, optimising your Google Business Profile listing for voice search is becoming increasingly important.
According to a recent study by BrightLocal, nearly 60% of consumers have used voice search to find local business information in the past 12 months.
To optimize your Google Business Profile listing for voice search, focus on using natural language and conversational keywords that people are likely to use when speaking to their voice assistant.
For example, instead of adding the keyword “cupcakes” to your business description, try using a conversational phrase like “where can I find the best cupcakes in New York City?”.
It’s also important to ensure your Google Business Profile listing is up-to-date and accurate, as voice assistants rely on this information to provide users with relevant search results.
Ensure your business name, address, phone number, and other important details are consistent across all your online profiles and update your listing regularly with new information.
Conclusion On How To Add Keywords In Your Google Business Profile
Adding relevant keywords to your Google Business Profile listing is a great way to improve your visibility in local search results and attract more customers to your business.
By focusing on relevance, using natural language, and following best practices, you can optimize your listing in an effective and ethical way.
As more and more people use voice search to find local businesses, it’s important to keep your Google Business Profile listing up-to-date and optimized for this new technology.
By incorporating natural language and conversational keywords, you can ensure that your business is well-positioned to attract customers from a variety of search channels.
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