Content strategy things to consider.
The authority of your domain is instrumental in giving your business its starting place for content. What are your services/products? Who is your target market? Why should they buy your service/product? How do you want to transact with them? These questions all feed into creating a great strategy.
Domain authority is measured from 0-100, the higher the number the stronger your domain. New sites start with a domain authority of zero. Your domain authority is a trust marker for your domain, as with anything you need to earn that trust. It is highly unlikely that search engines rank difficult keywords with domains that are not authoritative. It is a lot easier to rank with lower-difficulty keywords. If you have a new domain you can start with content that answers low-difficulty keywords. These will be much quicker to rank and build domain authority. As your website authority gets stronger you can attack higher-difficulty keywords.
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